Connect Group places AI specialists with companies across several industries. They had a good reputation, but new business depended on labour-heavy prospecting, and their salespeople spent too much time chasing leads that never became placements.
What we changed
We started with the problems Connect Group's clients actually complain about: AI engineers are scarce, hiring cycles drag on, and it's hard to judge whether a candidate will fit technically and culturally. Their outreach went to hiring decision-makers at AI-focused companies and spoke to those three problems directly, with follow-ups automated so no reply sat unanswered.
On the sales side, we scored and segmented incoming leads so the team worked the urgent, high-value roles first and could see the whole pipeline in one place.
Result
In one quarter Connect Group added $105K in revenue from placements that came through the new pipeline, and the sales team spent its time on calls with qualified buyers instead of on list-building.