saasroutingRequest an introduction

Confidential introductionsBuyers & suppliers

Introductions in markets too thin for a list to reach.

saasrouting finds the buyer or supplier you can’t reach through outbound, checks that they actually want the conversation, and makes the introduction under mutual NDA.

Johannes Vermeer, The Geographer: a scholar at a window, dividers in hand, over an open chart.

Johannes Vermeer · The Geographer · 1669

$3M+Routed pipeline, 2024–2026
17Documented mandates
12Sectors

Wealth ManagementHealthcareRecruitmentIndustrialAdvanced MaterialsE-SportsSaaSMediaEducation ITHospitalityPharmaceuticalAgriculture

Team backgroundMoody’s via RiskFirst

We take mandates from buyers and from suppliers,
and both draw on the same network.

Demand side

Reach the operators you can’t source yourself.

PE firms, wealth advisers and SaaS companies come to us when the counterparty they need doesn’t show up in a database. We track down the handful who fit and only introduce the ones with a reason to talk.

Supply side

Place capability where it’s already needed.

Suppliers and staffing firms with capacity to fill hire us to find buyers who are already moving, for instance a manufacturer opening talks with new off-takers or a platform building out its partner channel.

How we source

We source through your own definition of a good client.

You tell us who you already sell to well, and we look for more of them. We won’t stretch your offer to fit a bigger market; if nobody fits, we’ll tell you that instead of sending names.

Selected work

How we operate

How we run a mandate

  1. A few mandates at a time

    We cap how many we take each quarter, so each one gets a person working on it rather than a sequence.

  2. We start from live signals

    A hiring push or a partner programme opening up is usually when a company will take the call, so that's where we look first.

  3. Both sides have to want it

    We check with each party before anyone's name changes hands. We don't charge listing fees.

  4. NDA by default

    Every mandate runs under a mutual NDA, and we never name a counterparty without their say-so.

Detail of Joan Blaeu's 1648 world map.
Research

saasrouting publishes short research on how buyers and suppliers find each other in thin markets.

Tell us who
you need to meet.

Request an introduction

Accepting 2 new counterparties this quarter.

Rembrandt · The Syndics of the Drapers’ Guild · 1662
Book a mutual-fit call

Thirty minutes to see if there’s a mandate

We keep what you tell us on the call confidential.