Crawford Thomas Recruiting is a nationwide recruiter placing workers with manufacturers of every size. When we met, they were relying on paid search for leads, paying a high cost per acquisition, and struggling to explain their value to the manufacturers they wanted as clients.
What we did differently
Most recruiter outreach targets a job title. We targeted a problem instead: manufacturers short of skilled workers, frustrated with slow hiring and unqualified candidates, or losing people because of bad matches. Each message named one of those problems and asked a question about it rather than pitching.
Once replies picked up, we helped the team sort leads by urgency so the best opportunities got a call first, and we kept adjusting the copy and targeting from what people wrote back.
Result
39 placements in the first quarter, and $100K in added revenue over six months.