Vention lets manufacturers design, order and assemble custom industrial equipment. Most of their new business came from paid search, which brought in expensive leads, and their sales team was stretched thin following up on prospects who were never going to buy.
What we did
We built the outreach around the problems Vention's buyers already feel: manual assembly that's slow and costly, long lead times from traditional suppliers, and quality that varies from one custom build to the next. Messages went to decision-makers in manufacturing and automation, with each one addressing a specific problem and following up automatically.
As replies came in, we segmented leads by intent so the team called the most likely buyers first and spent less time on the rest.
Result
Vention added $85K in revenue in under 60 days and cut back its reliance on paid search.