FabuLingua teaches children languages through stories and interactive lessons. Before we worked together they found clients mostly through paid ads, which cost a lot and produced leads at an uneven, hard-to-plan rate.
What we built
The first step was deciding who to talk to: schools, language-learning centres, and parents already looking for this kind of tool. From there we wrote multi-step email sequences for each group, set up automation for capture and follow-up, and put a qualification step in front of FabuLingua's team so they only spoke to people who were ready.
Result
Five new clients in 48 days of sending, on an $8,288 engagement. The outbound system stayed with FabuLingua after the engagement ended.