ForPlayers runs competitive gaming, sponsorships and content. Their lead flow was inconsistent, and too many leads stalled before anyone booked a meeting.
What we did
We picked out three groups worth ForPlayers' time: brands trying to reach esports audiences, gaming companies looking for promotion partners, and creators who could collaborate with the organisation. Each group got its own emails and automated follow-ups, and every message ended with a direct booking link so interested people didn't have to trade emails to find a time.
We A/B-tested subject lines and copy, read what came back after each meeting, and adjusted as we went.
Result
€70K in new revenue in three months, mostly from sponsor and partner meetings booked through the system.